About the project
WTFFF!? is an online interactive experience addressing the realities of online sexual abuse through direct victim narratives. The project emerged from collaboration with support organizations and digital creators, designed specifically for Gen Z audiences.
Core approach
The project prioritizes authenticity over embellishment. Input from young volunteers shaped the direction toward no games, no gimmicks — just the truth. The experience centers on audio as the primary medium, allowing participants to hear directly from survivors.
Creative elements
- Audio-driven storytelling featuring victims’ own voices
- Symbolic, atmospheric visual artwork by Jonas
- Intimate presentation designed to avoid distraction
Purpose & impact
The initiative addresses a significant societal challenge: hundreds of thousands of people annually report online harassment or abuse, with young people disproportionately affected. WTFFF!? aims to spark recognition, encourage intervention and foster empathy toward survivors. The project serves as a call to awareness, empathy and responsibility.
